BA IN MASS MEDIA & COMMUNICATION

 The world today exists digitally much more than it does in reality. There is an ongoing process of constant change around you with the advancement in the methods of communication, ways of expression, and art forms. We all are an inseparable part of this process and are thoroughly engaged by what it presents. Do you have the passion to be someone who designs and illustrates this huge and vivid world in front of us?

ATLAS SkillTech University introduces you to the Bachelor of Arts in New Media & Communication Course that educates and trains you to be a valuable part of this new era of digitalisation and media communication. Here, intelligence is measured by creativity.

 

WHY ATLAS?

ATLAS SkillTech University is one of the best University for Mass Communication with its ever evolving curriculum to ensure that our students grow at par with the development and emergence of media. It is a Media Course University that provides students with a flexible and inter-disciplinary curriculum. We have industry-trained faculties, best in the class infrastructure and advanced amenities apart from the vast knowledge in the field to empower you with. We envision you to become diverse in your approach and flexible to adapt effortlessly to the changes that the future brings.

In this BA in New Media & Communication Course, you will discover multiple arrays of communication to learn and experiment with. You will learn to strategise and design content to reach and attract masses to achieve greater goals.

Apart from education, ATLAS University provides students with live project experiences, inter-college cultural activities, promising internship programmes and throughout placement assistance, making it the best University for Media education in the country.

 

PROSPECTS

With this BA in New Media & Communication course, ATLAS opens up the gates of vast possibilities for you in different paths in to the world of communication and guides you in building a strong career profile. The University gives you exposure to both domestic and international industry through our global reach and ties with leading brands. This brings for you a range of career avenues, some of them being:

·      Media Executive - As a Media Executive, you will have the charge to monitor and refine all the operations that go on in a media house. It is a role with major decisive power and is important in all types of media - television, radio, print or music.

·      Copy & Script Writer - This is a role where you write powerful content for advertising, film, non-fiction & fiction books, etc. In a company, your exceptional writing skills can benefit in growing brand recognition, trust and sales.

·      Market Research Analyst - Here, you will be responsible for evaluating the market situation, the behaviour of consumers and strategies of competitor companies to develop innovative plans that would bring fruitful results to a company.

·      Web Designer - As a Web Designer, you are responsible for designing the look and interface of a website which showcases the vision of a company and enhances the likability and accessibility of the website to the viewers.

·      Brand Manager - As a Brand Manager, you will hold the responsibility to analyse the brand's image as seen by masses in real time and planning out creative strategies to execute operations to achieve the desired perception of the brand in the future.

·        There are many other areas that you can expect yourself to be, like Photography, Video Editing, PR Strategist, Animation and Visual Effects.

ATLAS SkillTech University believes that there are "no boundaries to exposure" and "learning never stops". We provide students with the liberty to expand their knowledge as per their liking, even if it's out of the curriculum, and develop better understanding through communication with our other schools.

The B.A New Media & Communication Course at ATLAS SkillTech University also provides students with certification in Google Adwords, Google Analytics and Facebook Blueprints based on their choice. These certifications add as a huge advantage for students in their career, be it in a job, as a freelancer or as an entrepreneur.

 

ELIGIBILITY

The Bachelor of Arts in Communication Program by ATLAS SkillTech University welcomes students from all around the globe. Being a flexible and inter-disciplinary curriculum, students from all backgrounds can apply for the course. The course is open to students from all the recognised boards in India and also those recognised under the Association of Indian Universities (AIU) for students taking admission from abroad.

To get enrolled and be a part of this prestigious course, you must have appeared for your final board examinations and have scored the cut-off marks.

Students from abroad must either enrol with an IB Diploma Programme or should appear for at least 3 subjects at the A-level.

 

ADMISSION

The Admission process at ATLAS SkillTech University is simple and consists of four major steps.

• Fill the online application form available on the website
• Appear for the Business Aptitude Test (BAT)
• A situational analysis and case study will be conducted
• And finally, appear for the Personal Interview.

 

Our B.A in New Media & Communication program looks for students with the passion and enthusiasm to make commendable positive changes and revolution in the future of Media & Communication.